Business has become highly competitive; marketing now relies on data, not intuition. Data-driven marketing uses analytics to understand customer behavior and improve targeting, resource allocation, and ROI. This method identifies trends, segments audiences, and allows real-time campaign adjustments, enhancing engagement and growth. Key types of data include demographic, behavioral, conversion, and psychographic data. Implementing data-driven marketing involves setting goals, collecting relevant data, analyzing it, and continuously optimizing strategies. Tools like Jetpack Stats provide valuable insights for real-time decision-making.
What is Data-Driven Marketing? Why is it Important for Business Growth?