GDPR, enacted by the EU in 2018, mandates transparency in user data handling and consent for data collection, affecting all websites visiting EU traffic. Non-compliance can incur hefty fines. To align analytics practices with GDPR, collect minimal data, secure user consent, ensure data protection, and uphold users' rights to access and deletion. Key features of GDPR-compliant analytics tools include anonymous data collection, consent management, security measures, and user data control. Recommended tools for compliance include Jetpack Stats, Matomo, Plausible, Fathom Analytics, and Simple Analytics, each suited for various web platforms and data needs. Implementation involves installing the chosen tool, adding a cookie notice, and creating a privacy policy.
The 5 Best GDPR-Compliant Analytics Tools for 2025
