Internal Site Search Analysis: Top 10 Metrics to Track and Analyze
Analyzing internal site search reveals user intent, highlights content gaps, and improves navigation, satisfaction, and conversions. Key metrics include search volume, top terms, zero-results searches, and post-search behavior like pages viewed and time on site. Optimizing based on these insights enhances relevance, retention, and revenue.
Internal Site Search Analysis: Top 10 Metrics to Track and Analyze