How to Conduct A/B Testing in WordPress (Guide & Plugins)

A/B testing compares two webpage versions to improve conversions and user experience. This guide explains A/B testing fundamentals, preparation steps, and effective WordPress plugins, emphasizing clear objectives, identifying test elements, and ensuring adequate traffic. Recommended plugins include Jetpack AI Assistant, Nelio A/B Testing, and WooCommerce Checkout & Funnel Builder. Best practices involve testing one element at a time, running tests long enough for significance, and applying winning variations. A/B testing is crucial for enhancing site engagement and performance.

https://jetpack.com/resources/wordpress-ab-testing/

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