A/B testing compares two webpage versions to improve conversions and user experience. This guide explains A/B testing fundamentals, preparation steps, and effective WordPress plugins, emphasizing clear objectives, identifying test elements, and ensuring adequate traffic. Recommended plugins include Jetpack AI Assistant, Nelio A/B Testing, and WooCommerce Checkout & Funnel Builder. Best practices involve testing one element at a time, running tests long enough for significance, and applying winning variations. A/B testing is crucial for enhancing site engagement and performance.
How to Conduct A/B Testing in WordPress (Guide & Plugins)
